Janela Bay Swimwear Branding

Janela Bay makes modest swimwear with fit and confidence at its center. I joined as a designer and photographer, became lead designer and photographer, and later took on marketing management while continuing to lead the creative work. Over that time, I’ve designed store and mall signs, magazine ads, billboards, animated promotions, web banners, bags, business cards, and selected prints for the swimsuits themselves. I’ve also photographed campaigns and helped shape the brand identity. The look has moved from illustrated retail scenes toward photography, but the goal has stayed the same: show the swimwear clearly and help people feel confident wearing it.

Illustrated swimwear campaigns and retail signs

The early campaigns leaned on illustration. I drew individual suits and separates so the ads could feature specific styles in a way that felt like Janela Bay. The same approach carried into beach scenes, sale signs, reusable bags, size charts, and even a customer-service reminder for store teams. The message still had to read quickly; the drawings gave it personality.

Those drawings also appeared in magazine ads and signs displayed inside the malls where Janela Bay had stores. Some announced a store move; others let shoppers know the team was hiring. Each one had to be useful to shoppers while still feeling like Janela Bay.

Campaign photography and retail signage

As I began shooting more of the campaigns myself, the suits on people became the focus. The Summer Edit and Resort Collection posters introduce new ranges through photography; the paired sale signs have to deliver an offer at a glance. Larger type does that work, while the beach and floral drawings move into a supporting role.

The same approach carried into a 2026 magazine ad, where the photography and retail details had to work together on a printed page.

Print, digital, and motion advertising

I’ve designed billboards, magazine ads, web banners, and short animated promotions for Janela Bay. Each format asks for a different read: a billboard needs the message immediately, while an animation has a few seconds to reveal it. As marketing manager, I also helped plan how those pieces fit together without stepping away from design and photography.

The catalog, square ads, and vertical animations below show how I adapted the same photography and type for different offers and placements.

Brand identity, packaging, and retail materials

I’ve helped refine the Janela Bay logo and how it gets used, from an earlier circular palm to a JB mark for men’s swim and the current square palm mark. We tested the marks on garments and beside the wordmark in print, where they still need to read at a small size.

That brand work extends to the things customers use and take home. I redesigned the reusable bag from an illustrated beach scene to a blue geometric repeat, and simplified the size chart from a swimmer graphic to a pink floral frame so the measurements had more room. I’ve also designed business cards, lanyards, handouts, and other retail print pieces.

The writing had to strike a similar balance. “Confidence looks good on you” is direct and welcoming; “Life isn’t perfect, but your swimsuit can be” gives the brand a little humor while staying focused on fit and quality.

Swimwear textile print design

I’ve created or refined selected floral and abstract prints used on Janela Bay suits. A repeat has to look balanced at different scales and across different cuts, not just as a flat square of artwork. These are examples of my contribution, not the full swimwear collection.

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