Physical Product Design
Provided design feedback on physical products.
Utah-based design consultant Salt Lake City and remote
Design Consulting for Web, UX, and Brand Systems
Senior design help for teams that need an outside perspective before they build, rebuild, or launch.
Companies I’ve Consulted With
Marketing Management
Helped manage marketing and change its direction.
Website Design
Reviewed the website and recommended design changes.
User Interface Design
Advised on the design of the product interface.
User Interface Design
Reviewed the interface and recommended design improvements.
Product Design
Contributed a design perspective to digital product development.
Product & Interface Design
Recommended improvements to product interfaces.
User Interface Design
Reviewed design decisions for the web builder interface.
Website Design & Development
Worked on both the website’s visual design and its implementation.
User Interface Design
Reviewed the advertising platform’s interface and visual presentation.
Website Design
Reviewed website design and recommended improvements.
Website Design
Advised on website layouts and visual presentation.
Physical Product Design
Consulted on design decisions for physical products.
Marketing Strategy
Provided input on marketing strategy and direction.
Product & Interface Design
Reviewed digital product and interface design decisions.
Product & Interface Design
Provided feedback on product design and interface presentation.
Services
Where I Can Help
Web Design Consulting
Website and landing-page audits focused on user experience, navigation, visual hierarchy, and clear next steps.
UX & Product Design Consulting
Product-flow and interface reviews for ecommerce, SaaS platforms, dashboards, and apps.
Brand Strategy & Visual Systems
Brand strategy and visual systems that keep web, product, marketing, and sales work connected.
Marketing Design Direction
Marketing design for campaigns, landing pages, email, social, signage, and launch assets.
Creative Direction & Design Leadership
Senior review, prioritization, and fractional creative direction when the team needs stronger standards or a second opinion.
Good Fit
Who This Is For
I’m usually brought in when the work is moving, but the pieces no longer feel connected: a product needs clearer priorities, a website or UX flow is creating friction, or the brand and marketing need stronger direction. Based near Salt Lake City and working with teams across Utah and remotely, I bring product thinking, creative direction, and hands-on design together to find the right next move and help carry it through.
More About BenFounders & operators
Companies weighing a focused fix against a larger website or brand rebuild.
Marketing teams
Teams aligning campaign, email, social, and launch design.
Product teams
Teams untangling product flows, interfaces, or design systems.
Agencies & internal teams
Teams that need senior review or fractional creative direction without adding a full‑time hire.
Process + outputs
How It Works
The goal isn’t a bigger document. It’s a decision your team can use.
Find the real problem
Separate what feels off from what is actually slowing the work down.
Prioritize what matters most
Decide what to change now, rebuild later, or leave alone.
Turn the plan into action
I can hand off recommendations or stay involved with design and execution.
Deliverables
- Website and landing page audits
- UX notes and product-flow recommendations
- Brand strategy and visual-system cleanup
- Wireframes, mockups, and page hierarchy
- Campaign and marketing design direction
- Fractional creative direction and prioritized action plans
Selected Web, UX, and Brand Work
We built SPC/LST’s first storefront from scratch in Webflow, then rebuilt it as a custom Shopify Liquid theme when the business outgrew the Webflow and Shopyflow setup.
A long-running Janela Bay collaboration spanning swimwear branding, campaign photography, retail signs, motion, packaging, and textile prints.
I redesigned Super Auto Pets game UI across mobile, web, and PC, from pack building and private matches to the small feedback that makes each move easier to read.
I designed CodeChangers learning-platform visuals and interfaces, bringing lessons, maps, badges, and motion into a more coherent coding experience for students.
I designed a Sportsman's Warehouse self-service kiosk concept with touch-friendly product browsing, account screens, and a tested interaction flow.
I designed digital signage for Simply Screens clients, combining menu boards, product photography, video, and motion for fast-moving physical spaces.
I helped write, direct, edit, and animate Check City commercials for connected TV, keeping the financial message clear across the campaign.
I designed Stride, a team fitness app concept for schedules, attendance, events, and messaging, with mobile flows and an interactive prototype.
I wrote and designed interactive design e-textbooks for Dixie Technical College, pairing lessons with motion examples, project files, and classroom exercises.
FAQ
A Few Things You Might Be Wondering
How projects start, where I fit, and what it’s like to work together.
01 What kind of problems can you help with?
I help when a website or UX flow feels off, product design decisions are stuck, a brand system has drifted, or a campaign needs stronger direction. The work can stay strategic or extend into hands-on graphic design, product design, and print or digital brand assets.
02 How do we know where to start?
We start with the part making every other decision harder. I’ll look at what you have, identify the highest-impact problem, and help decide what to change now, rebuild later, or leave alone.
03 Can we start small with an audit?
Absolutely. A website or UX audit is a practical first step when you know something needs work but are not ready for a full redesign. You’ll get a clear review of the experience, the problems worth fixing first, and a prioritized plan your team can use.
04 Will you work with the team we already have?
Yes. I can plug into your existing design, development, or marketing team to review work, clarify direction, shape design systems, prepare useful notes for developers, and help everyone make decisions before they build.
05 Are you here to advise, or can you make the work too?
Both. Some projects need an outside review and a clearer plan. Others need hands-on page layouts, UX flows, product design, brand cleanup, campaign assets, or creative direction through the final execution.
06 What does a typical project look like?
Most projects begin with a short conversation and a focused review of the work. From there, I’ll recommend the smallest useful engagement: an audit, a working session, a defined design project, or ongoing creative direction. You’ll know what I’m doing, what your team owns, and what the next decision is.
07 Can you stay involved after the first project?
Yes. I can stay involved as a fractional creative director to review new work, guide visual decisions, maintain standards, and help your team choose what to tackle next.
08 Do we need to be in Utah?
No. Most projects work well remotely, and I collaborate with companies around the world. I’m based near Salt Lake City and am also available for Utah projects when working together in person would help.
Start a Project
Tell Me What Needs Work
Send over what you’re building, what feels stuck, and what you’ve already tried. I’ll help figure out the most useful place to start.
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