The Signage System
Simply Screens was a digital signage company I supported across restaurant, retail, activity-center, and convention clients. I designed menu boards, motion graphics, promotional layouts, product photography, and screen-ready video, all built to communicate quickly in busy physical spaces.
Communication Challenge
Digital signage has to communicate fast. Customers may only glance at a screen for a few seconds, so hierarchy, contrast, pricing, product imagery, brand cues, and motion all need to work together without becoming cluttered.
The challenge changed from client to client. A restaurant menu needs appetite appeal and clear ordering information. An activity center needs pricing, attractions, and package options to feel approachable. A convention display needs footage that can attract attention in a busy environment. The shared goal was always the same: make the screen useful at a glance and polished enough to support the brand.
Roxberry Juice Co. Product Media
For Roxberry Juice Co., the signage work expanded beyond layout and animation into product photography and video capture. Their in-store screens use real food and drink imagery, so the assets needed to make smoothies, bowls, and cheese bites look fresh, bright, and appealing at menu-board scale.
I helped create and prepare product visuals that could be used inside animated digital signs, including smoothie photography and footage for new menu items. The goal was to give the screens enough real product texture to feel appetizing while still working within a fast-moving signage system.
Brooker’s Founding Flavors
For Brooker’s Founding Flavors, the work centered on animated restaurant menu board content. The design needed to match the brand’s period-inspired personality while keeping flavors, prices, products, and promotional messages legible on screens inside the shop.
This kind of motion has to do more than decorate. It guides attention, introduces sections, supports the brand voice, and keeps the menu board from feeling static, all without making ordering information harder to process.
Provo Beach Activity Center
For Provo Beach, the signage work focused on arcade-style, beach-themed attraction messaging. The screens needed to explain indoor surfing, laser tag, bowling, miniature croquet, arcade credit, day passports, activity bundles, and pricing in a way that still felt playful.
I helped rebrand and redesign the menu and package screens so they could organize a lot of information without losing the energy of the venue. The design direction used large section labels, strong contrast, playful typography, and motion transitions to keep the content lively while preserving readability.
Additional Screen Content
Through Simply Screens, I also supported Kodiak Canvas with footage editing and preparation for convention-center digital signage. That work was less about a full visual redesign and more about shaping existing camping gear media into screen-ready content that could hold attention in a trade-show environment.
Across these clients, the work had to move between design, production, motion, and media prep quickly. Each screen needed to feel custom to the business, but the process still had to stay efficient enough for signage production.
The throughline was speed: each screen had a few seconds to explain an offer, make the product look good, and still feel like the client’s brand. The work moved between design, motion, photography, and production, but readability always came first.