The Kiosk Experience
This self-service retail kiosk interface for Sportsman’s Warehouse focused on helping customers browse outdoor gear, compare product categories, and move through an in-store purchase flow with less friction. The project explored how a kiosk could support shoppers who may not be comfortable with complicated technology.
The interface needed to feel clear from a distance, usable on a large touch screen, and familiar enough that customers could understand what to do without staff walking them through every step.
Retail UX Challenge
Outdoor retail has a wide range of shoppers: experienced customers who know exactly what they want, casual shoppers comparing categories, and people who need guidance before choosing a product. A kiosk interface has to serve all of them quickly.
The kiosk had to serve experienced shoppers, casual browsers, and customers who wanted guidance without making any of them learn a new interface first.
Interface Strategy
The retail UX and product interface design uses large category entry points, direct product paths, familiar controls, and clear account screens. Every major action needed to be touch-friendly and visually obvious because the kiosk would be used in a physical store environment, not at a desk.
The flow also had to account for hesitation. Clear starting screens, visible progress, and simple decision points help customers recover if they are unsure where to go next.
Prototype and Usability Direction
The prototype explored how a customer might move from a beginning screen into product categories, product detail, sign-in, and account-related screens. That helped clarify not only what each screen looked like, but how the full journey felt in sequence.
Motion and interaction previews were used to test pacing and make the kiosk feel responsive without adding unnecessary complexity.
The finished flow connected product browsing, account screens, large touch targets, and clear recovery points into a kiosk that could stand on its own in a busy store.