Services
Utah-based design consultant Salt Lake City and remote
Design Consulting for Websites, Products, and Brands
Senior design help for teams that need an outside perspective before they build, rebuild, or launch.
Companies I’ve Consulted With
Web Design Consulting
Website and landing-page audits focused on user experience, navigation, visual hierarchy, and clear next steps.
UX & Product Design Consulting
Product-flow and interface reviews for ecommerce, SaaS platforms, dashboards, and apps.
Brand Strategy & Visual Systems
Brand strategy and visual systems that keep web, product, marketing, and sales work connected.
Marketing Design Direction
Marketing design for campaigns, landing pages, email, social, signage, and launch assets.
Creative Direction & Design Leadership
Senior review, prioritization, and fractional creative direction when the team needs stronger standards or a second opinion.
Good Fit
Who This Is For
I’m usually brought in when the work is moving, but the pieces no longer feel connected: a product needs clearer priorities, a website or UX flow is creating friction, or the brand and marketing need stronger direction. Based near Salt Lake City and working with teams across Utah and remotely, I bring product thinking, creative direction, and hands-on design together to find the right next move and help carry it through.
More About BenFounders & operators
Companies weighing a focused fix against a larger website or brand rebuild.
Marketing teams
Teams aligning campaign, email, social, and launch design.
Product teams
Teams untangling product flows, interfaces, or design systems.
Agencies & internal teams
Teams that need senior review or fractional creative direction without adding a full‑time hire.
Process + outputs
How It Works
The goal isn’t a bigger document. It’s a decision your team can use.
Find the real problem
Separate what feels off from what is actually slowing the work down.
Prioritize what matters most
Decide what to change now, rebuild later, or leave alone.
Turn the plan into action
I can hand off recommendations or stay involved with design and execution.
Deliverables
- Website and landing page audits
- UX notes and product-flow recommendations
- Brand strategy and visual-system cleanup
- Wireframes, mockups, and page hierarchy
- Campaign and marketing design direction
- Fractional creative direction and prioritized action plans
Selected Web, UX, and Brand Work
I redesigned the learning platform and helped define its visual system, from lesson screens and illustrations to motion and curriculum direction.
I designed a touch-screen kiosk that helped in-store shoppers browse gear, compare products, and find the next step without hunting down an employee.
I built reusable menu-board and retail-screen systems, then supplied the photography, video, and motion needed to keep them useful after launch.
I directed and animated connected-TV spots that had to stay clear, on-brand, and inside the limits of financial advertising.
I designed a team wellness concept around scheduling, attendance, messaging, events, and the shared accountability that keeps a program moving.
I turned a design curriculum into an interactive system with lessons, motion examples, project files, and tools instructors could use in class.
FAQ
A Few Things You Might Be Wondering
How projects start, where I fit, and what it’s like to work together.
01 What kind of problems can you help with?
I help when a website or UX flow feels off, product design decisions are stuck, a brand system has drifted, or a campaign needs stronger direction. The work can stay strategic or extend into hands-on graphic design, product design, and print or digital brand assets.
02 How do we know where to start?
We start with the part making every other decision harder. I’ll look at what you have, identify the highest-impact problem, and help decide what to change now, rebuild later, or leave alone.
03 Can we start small with an audit?
Absolutely. A website or UX audit is a practical first step when you know something needs work but are not ready for a full redesign. You’ll get a clear review of the experience, the problems worth fixing first, and a prioritized plan your team can use.
04 Will you work with the team we already have?
Yes. I can plug into your existing design, development, or marketing team to review work, clarify direction, shape design systems, prepare useful notes for developers, and help everyone make decisions before they build.
05 Are you here to advise, or can you make the work too?
Both. Some projects need an outside review and a clearer plan. Others need hands-on page layouts, UX flows, product design, brand cleanup, campaign assets, or creative direction through the final execution.
06 What does a typical project look like?
Most projects begin with a short conversation and a focused review of the work. From there, I’ll recommend the smallest useful engagement: an audit, a working session, a defined design project, or ongoing creative direction. You’ll know what I’m doing, what your team owns, and what the next decision is.
07 Can you stay involved after the first project?
Yes. I can stay involved as a fractional creative director to review new work, guide visual decisions, maintain standards, and help your team choose what to tackle next.
08 Do we need to be in Utah?
No. Most projects work well remotely, and I collaborate with companies around the world. I’m based near Salt Lake City and am also available for Utah projects when working together in person would help.
Start a Project
Tell Me What Needs Work
Send over what you’re building, what feels stuck, and what you’ve already tried. I’ll help figure out the most useful place to start.
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